Monday, 11 July 2011

Sex, Drugs & Chocolate: The Science of Pleasure

by Paul Martin

A book about pleasure: mmm... what a great topic. Just like Counting Sheep, it is a pleasure to read. Don’t be discouraged by the word “science”: according to the author,

There are good biological reasons for believing that the brain is engineered to reward us with pleasure for acquiring and understanding new information.
So there you are. I hate to give away the ending, so... I’ll give you the last paragraph without the last line. Check it out.

There is no single golden key that will unlock huge new realms of pleasure, nor is there a single golden path to escape addiction. Nonetheless, science and everyday human experience point to some simple tactics that should help the wily hedonist to derive more and better pleasure from life. They include adopting a little-but-often policy of favouring frequency rather than intensity of pleasure; searching for pleasurable experiences that have a good ending; having plenty of recreational sex, preferably with someone else; napping, sleeping and dreaming to your heart’s content and not feeling guilty about doing it; smiling, if necessary with the help of a pencil; eating chocolate made from at least 60 per cent cacao solids.

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